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Yearbook of Experts® member profiles
Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
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About: Randall is a serial entrepreneur, coaches CEOs on scaling their business, facilitates executive retreats, and leads the Braintrust Professional Institute. He shares his unique perspective through his eight books (one a best seller), 600+ articles, podcasts, keynote speeches, virtual presentations, and advisory relationships. He has helped over 100 organizations – from start-ups to multinationals – scale their businesses, build capacity, and address their most pressing challenges. Randall has taught at numerous executive education programs, serves on both corporate and not-for-profit boards, and frequently appears as an expert in the media. He has earned an FCMC, CFA, MBA, CSP, iGP, and a Black Belt in Karate. Randall has also been inducted into the Canadian Speaking Hall of Fame.
Scott Lorenz - Book Marketing Expert
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About: Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS and many more.
 

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Blog Posts
 Date HeadlineParticipant Name
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05/30/2026
Social Media Marketing Statistics: 35 Numbers That Actually Matter in 2026 Neal Schaffer -- Social Media Marketing Speaker, Consultant & Influencer
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05/28/2026
Social Media Marketing Statistics: 25 Numbers That Actually Matter in 2026 Neal Schaffer -- Social Media Marketing Speaker, Consultant & Influencer
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05/27/2026
Email Outreach in 2026: How to Get Replies Without Being the Worst Person in Someone’s Inbox Neal Schaffer -- Social Media Marketing Speaker, Consultant & Influencer
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05/26/2026
What Is Brand Awareness in 2026? A Digital Marketer’s Guide to Search, Email, and Social Neal Schaffer -- Social Media Marketing Speaker, Consultant & Influencer
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05/25/2026
Facebook Ads for Free: The Honest Answer (and What Actually Works in 2026) Neal Schaffer -- Social Media Marketing Speaker, Consultant & Influencer
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05/21/2026
What Is a Marketing Consultant? The 2026 Guide to What They Do, What They Cost, and When You Actually Need One Neal Schaffer -- Social Media Marketing Speaker, Consultant & Influencer
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05/20/2026
25 Content Marketing Tools I Actually Use and Recommend in 2026 Neal Schaffer -- Social Media Marketing Speaker, Consultant & Influencer
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05/19/2026
Longtail Keywords: The SEO Asset That Quietly Beats the Big Words (And Wins You AI Citations Too) Neal Schaffer -- Social Media Marketing Speaker, Consultant & Influencer
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05/18/2026
How to Write a LinkedIn Post That Actually Gets Seen in 2026 Neal Schaffer -- Social Media Marketing Speaker, Consultant & Influencer
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05/14/2026
LinkedIn SSI: What Your Social Selling Index Score Really Means in 2026 Neal Schaffer -- Social Media Marketing Speaker, Consultant & Influencer




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